T-commerce is actually something consumers can already engage in, to some extent, if they own a smart TV. Such Internet-connected TVs have allowed a degree of app-based or online purchasing via the TV remote, and TV-enhancing platforms like Amazon’s Fire TV and Apple TV have become better at enabling product purchases through their platforms.
The notion that many people are interested in shopping through their TVs is something that should excite smart TV makers and the retailers, brands, marketers and others that would look to sell a wide range of products through the platform. But the lack of awareness is troubling, and it’s a major hurdle.
