This past weekend’s online sales numbers paled in comparison to the weekend before, when Verizon found e-commerce traffic surged 24% on the Saturday after Black Friday, compared to the same day in 2016, and jumped 29% on that Sunday (Nov. 25).
The findings track with other reports on online sales over the Thanksgiving period. Adobe found that digital sales over Thanksgiving week hit a record high, driven largely by steep discounts on in-demand merchandise. Nov. 23 through Nov. 26 brought in $13 billion in digital sales, up 14.4% to last year, according to Adobe. Thanksgiving Day specifically totaled $2.87 billion (up 18.3% to last year), and Black Friday notched more than $5 billion (up 16.9%).
