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Nordstrom, Sephora, Amazon rank highly on personalized marketing

February 23, 2018

Much is said about personalization for retail loyalty programs, but few do it right or do it well. Further, much is misunderstood, thus the need for a comprehensive study of best practices.

“Personalization is quickly becoming one of the most important factors determining retailer success,” Phelan said in the press release. “Today’s consumer expects seamless omnichannel personalization when interacting with retailers. This the first study to uncover peer-voted prowess in advanced retailer personalization.”

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