Between 70% and 80% of 1,000 early technology-adopting consumers surveyed by L.E.K. Consulting said they are eager to use virtual reality and augmented reality technology to design rooms, try on apparel and take virtual shopping trips as part of the shopping process.
Specifically, 80% of those surveyed said they want to use AR or VR to design a room or physical space by browsing virtual or physical showrooms, getting information about furniture and décor, and “seeing” what an item looks like in a room by using technology to place it into view.
