RSR just published their annual benchmark on the Internet of Things (IoT) and a couple of things became clear.
First, far too many retailers large and small don’t really understand exactly what the IoT really is. Secondly, retailers have some very unrealistic expectations of what the IoT can do for them in the short term. In fact, knowledge about the IoT was so lacking, we at RSR chose to write a simple Executive Primer on the topic as a companion piece to the benchmark.
