Retailers have been obsessed with improving the customer experience, experimenting with ‘revolutionary’ technologies like iBeacons or QR codes just to stay on the cutting edge and remain competitive.
These projects are designed around the idea that, once installed, they’ll fulfill the promise of footfall, conversions, or loyalty – whereas in truth, when these technologies are implemented without aligning with a retailer’s value proposition, they often fall short of expectations, resulting in little-to-no proof of return.
