Despite the fast-paced growth in online retail sales, checkout conversions and cart abandonment are still a huge problem for many retailers—particularly on mobile, where conversion rates are around half of those on desktop.
While consumers spend more than half their time on mobile devices, the channel only accounts of 20 percent of all dollars spent.
The e-commerce journey isn’t just about getting shoppers to the payment page; it’s about engaging them in the entire process—across multiple channels—so that when they reach checkout, they’ll actually want to convert. According to the PYMNTS.com January 2018 Checkout Conversion Index, the average time to check out on websites is 2.65 minutes.
