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image: H&M

H&M tests voice-activated mirrors at NYC flagship

June 8, 2018

This smooth-talking tech-enabled mirror works pretty well, as an H&M employee and several customers demonstrate in the video, and it sweetens the pot with a 20% off coupon. The tech works especially well for iPhone users, who only have to launch their camera to access the QR code, which delivers the discount or a high-resolution selfie designed to resemble a fashion magazine cover.

There is an emerging demand for digital shopping assistants like this that will help with purchase decisions based on style choice and price, and shoppers increasingly also expect them to handle more mundane tasks like returns and refunds, according to a recent study by Ericsson Consumer and IndustryLab.

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