Google has been selling search ads to retailers for a long time, and more recently has been forging deeper partnerships as it tries to fulfill its own shopping ambitions. For example, late last year, Google teamed with both Walmart and Target to allow consumers to shop the retailers’ sites through Google Assistant and Google Express.
Shopping Actions goes much further by raising the profile of participating retailers and their products on Google searches, and by allowing shoppers integrated shopping across multiple Google platforms, along with loyalty program links.
