Walmart is bullish on big data — especially when it comes to finding ways to better serve its shoppers.
Big data volume continues to grow, but Walmart is using it to the company’s — and its customers’ — advantage. By analyzing the robust information flowing throughout its operations, the discounter has gained a real-time view of workflow across its pharmacy, distribution centers, stores and e-commerce, according to a company blog.
Here are five ways that Walmart is using big data to enhance, optimize and customize the shopping experience:
