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How fashion and beauty brands are using chat bots on Facebook

December 15, 2016

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A number of brands and retailers are looking to implement chat bots to provide a better online customer service and relieve pressure from call centres. Essential Retail looks at three of Facebook’s clients which have built bots in the UK to leverage Facebook Messenger to connect with customers during the festive season.

Estée Lauder

Since the beginning of December, Estée Lauder has been trialling Messenger to sell products online in Europe.

As part of its pop-up gifting campaign, No.6 Mortimer, the bot allows customers to choose from a selection of products for in-store collection, instant courier across London and nationwide express delivery.

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