EBay has launched a new personalization tool called Interests, which helps tailor the shopping experience based on a consumer’s passions, hobbies and style.
Using data and algorithms, eBay has created hundreds of shopping themes and the features transform users’ home pages with themes and items the platform has chosen for them.
“Today, people want shopping to be tailored to their unique interests and needs. With over 1 billion listings, from cars to sunglasses, our goal is to help shoppers easily discover things they love while removing from their experience items that aren’t relevant to their personal tastes,” Bradford Shellhammer, eBay’s head of personalization, told FierceRetail. “Shoppers can now browse and be inspired by a store built just for them, based on what they’re actually into.”