According to Google, mobile Internet queries have surpassed desktop search. You almost definitely already knew that because it actually happened in 2015. But now something different is taking shape. ComScore predicts that by 2020, the lion’s share of Internet searches are going to originate from a different format: voice.
That has huge implications for retailers and anybody that wants to be found on the Internet as voice search is fundamentally different than desktop or mobile in brand new ways. Consider how most people use voice search. They ask a device a question and then wait for the device to read back the result. It’s rare that they look at the screen themselves, and screenless devices like Alexa are becoming more popular.