Digital signage has become the future of retail signage. Big name brands everywhere have begun using digital signage in stores nationwide to display information such as promotional material, product pricing and videos. But for the dozens of uses digital signage has, most retailers are still wondering: is digital signage worth the cost?
The best way for marketers and merchandisers to approach this question is to not think of the cost of installing digital signage; rather they should first consider the cost of not upgrading to digital. Digital signage is rapidly becoming the market standard and soon consumers will expect retailers to stay on-pace with digital display technology.