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image: David Paul Morris/Bloomberg/Getty Images

Amazon puts live mobile tracking feature on the map

May 25, 2018

Amazon has come up with a lot of different ideas for making package delivery a more convenient and painless process for customers. It already provides fairly accurate delivery windows and tells you when it can guarantee a package will be delivered on a certain date. But, in the past, customers were left to wonder how early or late in the day it might show up.

Map Tracking changes all that, letting shoppers know when their package is in the neighborhood — relatively speaking. While it doesn’t let you pinpoint when the delivery driver will be coming up your sidewalk, the intent seems to be to provide both transparency and reassurance to customers, which is a smart move considering that 88% of them largely shop at Amazon for the free shipping perks.

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