Top

Tag: retail marketing


Customer Engagement, Customer Experience

To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

July 24, 2023

Via: Retail TouchPoints

What works for you, likely doesn’t work for the next person. Some people check their email accounts hourly while others always have thousands of unread emails in their inbox. Some people have their app notification sounds on, while others may […]


Customer Engagement, Customer Experience

Has mental health become a retail marketing issue?

December 15, 2022

Via: RetailWire

Seventy-one percent of Gen Z consumers like when brands make mental health a part of their marketing, according to the American Psychological Association (APA). Whether it’s hosting a concert where the proceeds go to mental health awareness or building an […]


Customer Engagement, Customer Experience

How to Build an Email List for Retailers

August 17, 2022

Via: Lightspeed POS

It can be exhausting keeping up with retail marketing trends and platforms. Just as soon as you’ve gotten the hang of Instagram, TikTok comes onto the scene and now you need to learn a whole new set of content creation […]


News & Trends

From roadblocks to revenue: How 3 retailers countered common conversion pitfalls

March 7, 2022

Via: Retail Dive

Monica Deretich has lost count of retailer transformations she’s witnessed in the last two years. As a consultant and veteran retail marketing executive, she now serves as retail industry advisor to Sailthru, helping brands counter revenue and retention pitfalls by […]


News & Trends

4 trends impacting retail marketing strategies

July 21, 2021

Via: Retail Dive

To become known, street vendors in the 18th and 19th centuries would hawk their products and services in open-air markets. Fast-forward a couple centuries, and brands now rely on the likes of Facebook, Google and Amazon to help push their […]


Customer Experience, Point of Purchase, Retail Types, Stores

Digitized In-Store Shopping Experiences are the Future of Retail Marketing

May 19, 2021

Via: Retail TouchPoints

In March 2021, U.S. retail sales surged 9.8%, thanks to a third stimulus check and the gradual relaunch of in-store shopping. As more and more people get vaccinated, they will return to brick-and-mortar stores in even greater numbers, and that […]


Customer Engagement, Customer Experience

Retail marketers invest in livestreams to establish shopping’s ‘next normal’

January 22, 2021

Via: Retail Dive

Millions of Americans watch live videos or shop on their smartphones every day, and more frequently over the past year, they’re doing both simultaneously as marketers experiment with shoppable livestreams. The ready availability of the technology to produce a live […]


Customer Engagement, Customer Experience

Influencer Marketing for Retail: How to Find Influencers that Fit Your Brand

May 16, 2019

Via: Lightspeed POS

Businesses make an average of $6.50 for every 1$ they spend on influencer marketing. Whether you’re a small business operating on a shoestring budget, or a store brand with multiple locations, returns like that present a huge opportunity. 70% of […]


News & Trends

5 trends that will define retail marketing in 2019

January 9, 2019

Via: Retail Dive

Retail marketing is not a black-and-white, linear process. A consistent brand personality or story is likely on every retailer’s wish list, but marketing tactics and methods vary greatly. Some retailers rely on discounts, sales and avoiding politics to drive traffic, […]