Tag: promotion

News & Trends

Kantar: Back-to-school advertising drops 70% on national TV

August 31, 2020

Via: Retail Dive

The steep decline in back-to-school advertising measured by Kantar indicates how the coronavirus pandemic has continued to disrupt seasonal campaigns for marketers, even nearly five months after the health crisis ramped up in the U.S. Many advertisers withdrew from promotional […]

Customer Engagement, Customer Experience

A grizzly result after Build-A-Bear promo gets shut down

July 13, 2018

Via: The Retail Blogger

What started out as an unmissable bargain for parents with small children across the UK, US and Canada, quickly escalated into turmoil when Build-A-Bear’s latest product promotion received an unprecedented response. US company Build-A-Bear Workshop has made headlines over the […]