June 4, 2021
Via: Retail TouchPointsGoogle has indisputably cornered the market on search, and now the tech giant is setting its sights further afield as it looks to become a place where shoppers not only find products but also buy them. Google’s efforts thus far […]
October 12, 2020
Via: ChargedYouTube could soon be converted into a shopping platform allowing users to purchase items featured in videos directly from creators and retailers. Google has begun testing new technology which would allow content creators to tag items within their videos, then […]
Customer Engagement, Customer Experience
July 10, 2020
Via: Retail TouchPointsThe uncertainty created by COVID-19’s resurgence means e-Commerce is going to remain top-of-mind for the foreseeable future, which makes a strong performance on Google Ads vitally important. Shoppers making online purchases in new categories are valuable targets, but the search […]
June 12, 2020
Via: Retail TouchPointsIt’s safe to say that the retail industry is going through a revolution. In the world of e-Commerce, Amazon is continually seen as the industry leader, but recently Google has been flexing its retail muscles by opening its shopping platform […]
April 21, 2017
Via: FierceRetailGoogle Shopping ads captured 53% of retail marketers’ AdWords budgets for the first time, according to new research from Sidecar. In the 2017 Google Shopping Benchmarks Report, which examines data from more than 19 billion user sessions on e-commerce sites […]
November 7, 2016
Via: Internet RetailerBudget-minded shoppers might want to take a break from checking prices on Amazon.com Inc. to comparison shop using Google Shopping, Google’s comparison shopping service, according to a new analysis from Canadian price monitoring firm 360pi Corp. The research shows more […]
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