Tag: Google Shopping

E-commerce, Retail Types

Why Google’s Recent Shopping Blitz is as Much About Advertising as Ecommerce Expansion

June 4, 2021

Via: Retail TouchPoints

Google has indisputably cornered the market on search, and now the tech giant is setting its sights further afield as it looks to become a place where shoppers not only find products but also buy them. Google’s efforts thus far […]

E-commerce, Retail Types

YouTube could become next major shopping platform as Google introduces direct sales features

October 12, 2020

Via: Charged

YouTube could soon be converted into a shopping platform allowing users to purchase items featured in videos directly from creators and retailers. Google has begun testing new technology which would allow content creators to tag items within their videos, then […]

Customer Engagement, Customer Experience

Google Ads Tips: Target The Right Customer At The Right Point In The Shopper Journey

July 10, 2020

Via: Retail TouchPoints

The uncertainty created by COVID-19’s resurgence means e-Commerce is going to remain top-of-mind for the foreseeable future, which makes a strong performance on Google Ads vitally important. Shoppers making online purchases in new categories are valuable targets, but the search […]

E-commerce, Retail Types

How Google Shopping Is Making Its Mark In The E-Commerce Revolution

June 12, 2020

Via: Retail TouchPoints

It’s safe to say that the retail industry is going through a revolution. In the world of e-Commerce, Amazon is continually seen as the industry leader, but recently Google has been flexing its retail muscles by opening its shopping platform […]

Others, Tech

Retailers devote 53% of AdWords budget to Google Shopping

April 21, 2017

Via: FierceRetail

Google Shopping ads captured 53% of retail marketers’ AdWords budgets for the first time, according to new research from Sidecar. In the 2017 Google Shopping Benchmarks Report, which examines data from more than 19 billion user sessions on e-commerce sites […]

News & Trends

Google Shopping prices often beat Amazon’s

November 7, 2016

Via: Internet Retailer

Budget-minded shoppers might want to take a break from checking prices on Inc. to comparison shop using Google Shopping,  Google’s comparison shopping service, according to a new analysis from Canadian price monitoring firm 360pi Corp. The research shows more […]