July 31, 2023
Via: Retail TouchPointsEcommerce brands that have been resisting Google’s gentle nudges toward data-driven attribution can no longer drag their feet. The tech titan has eliminated all but two attribution models: last-click and data-driven. This decision has major ramifications for brands and retailers. […]
May 11, 2021
Via: Lightspeed POSLightspeed has partnered with Google to offer retail merchants access to integrated local inventory ads, a way to bring shoppers in store without needing to leave your POS to manage ad campaigns. Google is more important than ever in the […]
Customer Engagement, Customer Experience
July 10, 2020
Via: Retail TouchPointsThe uncertainty created by COVID-19’s resurgence means e-Commerce is going to remain top-of-mind for the foreseeable future, which makes a strong performance on Google Ads vitally important. Shoppers making online purchases in new categories are valuable targets, but the search […]
January 28, 2019
Via: Retail DiveNearly a year ago at the ShopTalk retail conference, Google proudly announced that it had signed over several major retailers to a new program under which their merchandise would be prioritized in Google search results, the Google Express shopping service […]
November 21, 2023
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