Tag: Google Ads

News & Trends

How Google’s Approach to Attribution is Changing and Why It Matters for Ecommerce Companies

July 31, 2023

Via: Retail TouchPoints

Ecommerce brands that have been resisting Google’s gentle nudges toward data-driven attribution can no longer drag their feet. The tech titan has eliminated all but two attribution models: last-click and data-driven. This decision has major ramifications for brands and retailers. […]

Others, Tech

How to increase in-store traffic with Lightspeed and Google Ads

May 11, 2021

Via: Lightspeed POS

Lightspeed has partnered with Google to offer retail merchants access to integrated local inventory ads, a way to bring shoppers in store without needing to leave your POS to manage ad campaigns. Google is more important than ever in the […]

Customer Engagement, Customer Experience

Google Ads Tips: Target The Right Customer At The Right Point In The Shopper Journey

July 10, 2020

Via: Retail TouchPoints

The uncertainty created by COVID-19’s resurgence means e-Commerce is going to remain top-of-mind for the foreseeable future, which makes a strong performance on Google Ads vitally important. Shoppers making online purchases in new categories are valuable targets, but the search […]

Retail Types, Stores

Walmart pulls products off Google Express

January 28, 2019

Via: Retail Dive

Nearly a year ago at the ShopTalk retail conference, Google proudly announced that it had signed over several major retailers to a new program under which their merchandise would be prioritized in Google search results, the Google Express shopping service […]