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Tag: Generation Z shoppers

News & Trends, Tech

Study: Shoppers turn to phones instead of store associates

May 3, 2019

Via: Retail Dive

RetailMeNot’s findings highlight the power of mobile devices for retailers beyond straightforward e-commerce. ”The mobile device is the number one in-store shopping companion, which is a marketing opportunity for retailers to drive in-store footfall, incentivize sales and understand online-to-offline behavior,” […]