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Tag: Generation Gap

Study: More Boomers Shopping Internationally, but They Prefer a Localized Online Experience

February 26, 2021

Via: Retail TouchPoints

When it comes to cross-border ecommerce, one size emphatically does not fit all. COVID-19 spurred huge growth in the number of consumers buying online from brands outside their home country. Retail TouchPoints has an exclusive first look at new data […]