Tag: Gen X

E-commerce, Retail Types

Study: 62% of shoppers that struggle to complete purchases abandon their carts

October 13, 2020

Via: Retail Dive

As the COVID-19 pandemic forced nonessential retailers to close their doors, some stores, such as Kohl’s and GameStop, saw a spike in their e-commerce operations. The coronavirus pandemic has reinforced the importance of e-commerce as well as brought to light […]

E-commerce, News & Trends, Retail Types

Will Boomers and Gen X keep shopping online post-pandemic?

July 13, 2020

Via: RetailWire

Older consumers, forced to shop online in response to COVID-19, are expected to drive e-commerce growth in the short- to medium-term, predicts a new study from Mintel. The study, based on a survey of 2,000 U.K. consumers taken from June […]

News & Trends

Gen X will spend the most this holiday season

November 12, 2019

Via: Retail Dive

As the generations continue to battle for domination on social media and beyond, NPD’s survey points out how critical each age group is to a successful holiday season for retailers. “No consumer can be left behind in today’s increasingly competitive […]

News & Trends

Millennials, Gen X are the most activist shoppers

September 10, 2019

Via: Retail Dive

Consumer activism is most obvious at high-key moments that involve polarizing issues or people. In recent years, the Trump name and brand, guns, and transgender and gay rights have all flared up and attracted boycotts, or at least headlines, that […]

News & Trends, Uncategorized

Gen Z is late to holiday shopping

December 1, 2017

Via: Retail Dive

Black Friday may be in the past but holiday shopping is far from over if you’re a part of Gen Z, the generation born between 1995 and 2009. For marketers, this means there’s still an opportunity to connect with these […]