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Tag: forecast accuracy

Customer Engagement, Customer Experience

Understanding Your Customers: How AI and Market Knowledge Improve Retail Demand Forecasting

December 14, 2021

Via: RIS News

When the COVID-19 pandemic hit the world, retail supply chain executives came to the painful realization that traditional forecasting models based on historical sales data were insufficient in predicting sales and demand. As demand for many items fluctuated (dramatically decreasing […]