Tag: engagement

January 15, 2021

Nike’s mobile apps have helped to fuel sales growth during the pandemic as part of the sportswear giant’s effort to boost direct-to-consumer sales. Those apps urge people to participate in a range of activities with a gamification strategy designed to […]

December 4, 2020

82% of companies agree that retaining a customer is cheaper than acquiring a new one. In fact, the acquisition is 5 times more expensive than retention. Having these two numbers in mind (and knowing that 80% of your actual profits […]

February 19, 2018

Most front-line employees are fairly happy. But is “fairly happy” enough to keep customers happy? Unfortunately, no. Employees with high morale are more likely to deliver great customer experiences than those with “good” or “fair” morale. And more than 70% […]

February 14, 2018

In the past, blogging required a certain level of technical proficiency and was mainly reserved to journalists IT experts. was needed. However, blogs have since become a widespread format for content for everything from lifestyle to marketing and many retailers […]

December 4, 2017

Alexa, can you help me make a sale? Voice is taking off and retailers are already scrambling to cash in. In May, eMarketer released a forecast estimating that 5.6 million Americans will use a voice-activated assistant device at least once […]

August 25, 2017

Pinterest is a great social media and marketing tool for retailers. It is easy to use and can be seamlessly integrated into a current ecommerce website. Pinterest is the second largest referral traffic driver to retail sites, and 93 percent […]

April 7, 2017

There are a thousand ways a store can display products. Actually, there are millions of ways. The question is, what really makes the most impact on your sales and customers? Three not-to-ignore tips when merchandising your unique store include: 1. […]

August 11, 2016

Last week, Instagram introduced Instagram Stories, a new feature that allows all users to take photos and videos that are only accessible for 24 hours. All Stories content will disappear from user feeds and grids after a day. The new […]

June 2, 2016

As a kid you took Superman’s powers for granted. You never questioned his ability to fly, his laser-beam eyes, or the fact he could outrun a train at full tilt. That was who he was and, unlikely as it may […]

March 11, 2016

Here’s a new reason to connect with your customers and make their experiences even better: March 19 is International Client’s Day. It might be new to us — the “holiday” originated in Lithuania and Russia several years ago — but […]