Tag: email marketing

November 30, 2023

True Classic’s use of the ParcelLab post-purchase experience and returns management solution has helped the T-shirt and activewear brand boost its email click-through rate (CTR) and open rate by 1.87% and 6.55% respectively compared to the brand’s previous provider. Additionally, […]

September 25, 2023

There will be no religious talk in this article, but I will pose a challenging question. Is the shiny new toy of retail media everything the market has made it out to be, or is there a second wave of […]

December 7, 2022

Email marketing is the process of sending targeted, personalized emails to your customers and prospects to build relationships and drive sales. When done correctly, email marketing can be an extremely effective way to grow your business. Email can be used […]

August 17, 2022

It can be exhausting keeping up with retail marketing trends and platforms. Just as soon as you’ve gotten the hang of Instagram, TikTok comes onto the scene and now you need to learn a whole new set of content creation […]

August 9, 2022

Retailers should integrate text messages into their marketing channels, according to new research from Wunderkind, surveying over 2,000 consumers. The data revealed that while email is still the preferred marketing channel, text is becoming more prevalent. Approximately 84% saying they […]

July 13, 2020

Emails are a powerful tool for communication that have a high potential ROI. According to data from McKinsey & Company, emails are 40 times more effective for acquiring customers than Facebook and Twitter, with an average ROI of $38 for […]

November 2, 2018

A fire’s blazing in the background, but it doesn’t look quite as magical as the one in the catalog, which also features a few festive blankets, some cozy sweaters and two people looking like they’ve never been happier than with […]

February 9, 2018

Talk about low-hanging fruit. If a shopper on your website puts something in the cart and leaves without making a purchase, getting them to complete the sale often doesn’t take much. In fact, if you generate a triggered email reminder […]

November 2, 2016

If the 2015 holiday shopping season is any indication, retailers would be wise to start their holiday email marketing campaigns if they’re going to get shoppers’ attention this year. A new report from web hosting and online marketing services vendor […]

July 20, 2016

Even with the push to “shop local” many independently run retail shops are still finding it difficult to compete against the big box stores that operate alongside them. Those larger stores are able to offer a wider variety, lower prices, […]

April 28, 2016

Your closet isn’t the only space that needs some serious spring cleaning. The change of seasons is also an ideal time to update and organize your retail business; now that you’re a few months into the new year, you have […]

February 1, 2016

Email marketing experts say they noticed a trend during the 2015 holiday shopping season: Retailers are getting better at addressing the interests of individual shoppers. “We saw more emails being sent to tighter segments, which is always a smart thing […]

December 16, 2015

Which templates generate the best engagement? What kind of ‘asks’ will get you closer to your goals? By the end of this article, you will be able to write a killer email template that will get your contacts opening your […]