Tag: content marketing

Customer Engagement, Customer Experience

Organic Marketing Tips for Retailers: How to Grow Revenue on a Budget

August 18, 2022

Via: Lightspeed POS

Marketing your business is a critical part of operating a store. Advertising helps you attract new customers and keep them coming back for more. From organic content marketing to influencer activations and window displays to print and digital ads, retailers […]


The Rise of Voice Search: Top 2 Reasons Why B2B Marketers Must Start Preparing

April 20, 2022

Via: Nakisani Jacobs

The capabilities of voice-enabled devices have evolved since the introduction of voice search, allowing consumers to conduct increasingly complex and accurate searches. Because of this, we are on the verge of not only a search revolution but also an eCommerce […]

Customer Experience, Editorial

How to Align Your Social Media and Content Marketing Strategies for Success

September 26, 2019

Via: Sofia Allende

We all know that social media with its plethora of platforms is a great medium for distributing content and making it available to wide audiences. At the same time, content marketing plays a key role in how you educate and […]

Customer Engagement, Customer Experience

Why Small Retailers Should Care About Content Marketing (And a Quick Guide to Getting Started)

November 21, 2016

Via: Retail Minded

Customer happiness is and always will be a key focus for you as a small retail business. Because of this, you have to find a way to market to your current and potential customers in a non-aggressive way that keeps […]

Customer Engagement, Editorial

Content for SMBs – how to scale and adapt

September 20, 2016

Via: Olivia Foster

Tailoring content for SMBs has its own particularities, in terms of planning, strategy, size and delivery methods. Regardless whether the digital marketing team is on-premises or if the company hires the services of an independent marketer, an initial plan should […]