By 2018, experts predict that online food and drinks sales revenue will grow to $18 billion, an average 21.1% growth year-on-year since 2013. However, in comparison to the total share of ecommerce sales worldwide (over $1,915 trillion), there is much room for improvement within the industry.
As a study by Harris Poll last year found, only 31% of the 2,000 US adults surveyed had purchased food online within the last six months. However, of that 31%, 16% had purchased fresh produce and continue to do so on a regular basis. This indicates that consumer demand for ecommerce food and drink is steadily on the increase. Therefore, maintaining and building upon rising levels of consumer trust will be key to future-proofing supply chain processes in the years to come.
