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Why Verizon Had To Rethink Its Unlimited Strategy

August 29, 2017

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Last week, Verizon made some changes to its popular unlimited plan, dividing it into three different offerings called Go Unlimited ($75 for the first line), Beyond Unlimited ($85), and Business Unlimited. Unlike the reasonably straightforward $80 plan launched earlier this year, the new plans have a significant amount of fine print that includes caps on video resolution and stricter throttling policies. Below, we look at why Verizon made changes to the plan and what it could mean for the carrier.

We have a price estimate of $52 for Verizon’s stock, which is about 5% ahead of the current market price.

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