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Why 2018 is the year of modernization for Target

June 6, 2018

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Target’s new facility in Perth Amboy, New Jersey, equips the company to achieve 40% fewer out-of-stocks than before. A remodeled store, the chain says, will bring in 2% to 4% more sales soon after it reopens. A decision to move to free two-day shipping, COO John Mulligan said in an earnings call, was an unequivocal success, bringing “an immediate increase in [the] number of orders, basket size, units and sales.”

These three big wins were headline news after a first quarter earnings call featuring the strongest traffic growth in more than 10 years, by CEO Brian Cornell’s count.

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