While Walmart doesn’t break out online sales between its marketplace and its own distribution, there’s plenty of evidence that its marketplace, founded in 2009, has been picking up steam of late, according to research from eMarketer.
Although Walmart’s marketplace, like its e-commerce operations in general, is still playing catchup, sellers are keen on it as a way to diversify their sales. With possibly the world’s most efficient distribution network and a vast number of physical stores, Walmart is an attractive partner, and more Amazon marketplace sellers are looking on it as a way to expand.
