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Toys R Us strikes deal with vendors to settle bankruptcy claims

July 19, 2018

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The collapse of Toys R Us in bankruptcy was, put simply, a disaster for its suppliers. In the retailer, toy makers had an engaged partner in marketing their product that was dedicated to the sector year-round instead of just in the fourth quarter. Now, barring last-minute salvation, that partner is gone.

Losing Toys R Us leaves a $1.3 billion hole in the domestic toy market that suppliers are now scrambling to fill, though there are plenty of retailers who are jumping into the toy game in the wake of Toys R Us’ fall.

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