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The fine print in leases could derail Amazon’s grocery strategy

October 25, 2017

Dealing with the fine print of lease agreements is uncharted territory for Amazon, which is pretty much accustomed to writing the rules in the virtual retailing world. Now competitive retailers are leaning on legal entitlements written into rental leases, which could deter Amazon’s strategy to marry its online expertise with newly acquired Whole Foods.

Amazon has big plans to disrupt retail grocery and will be a key force driving more grocery sales online. Packaged Facts forecasts Amazon’s food and beverage sales could top $30 billion by 2025 with the projections based on its omnichannel grocery strategy that marries online and offline assets.

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