Target is continuing to build out its small-format store fleet, this time with plans to expand in Amazon’s hometown. In some ways, these small stores are doing a lot to combat e-commerce rivals by catering to the immediate in-store needs of young professional and families.
The assortments of the smaller stores are designed to reflect the unique demands of a community, which means in some places the baby category may be emphasized, and in others grab-and-go food and home essentials are the priority. For most of these stores, grocery makes up between 25% and 30% of the assortment.