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Target in new exclusive partnership—with TV duo

September 13, 2017

Target Corp. is launching a new brand with HGTV’s ‘Fixer Upper’ stars Chip and Joanna Gaines, and it’s doing it just in time for the holidays.

The retailer announced an exclusive multi-year partnership with Magnolia, the home and lifestyle brand founded by the Gaines, to launch a home and lifestyle goods line called Hearth & Hand. It is Magnolia’s first collaboration with a retailer.

The new line, available at Target stores and on Target.com beginning Nov. 5, 2017, will encompass more than 300 pieces spanning tabletop, home décor and holiday gifts. Designed by the Gaines exclusively for Target, the collection will feature a modern take on Magnolia’s signature look of neutral colors, rich textures and clean lines, with modern, classic, industrial and vintage touches.

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