Target, like drugstores and other retailers, has carried a few tried-and-true brands aimed at the needs of people with darker skin tones and various hair types, but in recent years several upstarts have sought to bring a wider variety of choices. For Target, partnering with some of those fresher brands is part of its longstanding outreach to Latina consumers and other people of color.
In a post this week, HueNation cofounder Erika Liles said that Target is “quickly becoming the mass-market destination for high-quality products made with brown women in mind.”
