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Urban Outfitters cuts lead times by a month

“We believe there is a shift in fashion that is creating demand for newness and variety,” said Hillary Super, president of apparel and accessories at Anthropologie Group on the company’s May first quarter earnings call. The fashion group’s primary customers, women aged 18 to 28, are cycling through trends so fast the company needed an inventory strategy to match the product turns.

Significantly reducing lead times by shaving down product development time at each link in the chain became the critical step. Super explained back in May that roughly half of Anthropologie’s product is now on 12-weeks lead time or less.

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