Puma seems poised to rise thanks to the fashion emphasis Kering brought to the brand, considering that street styles are increasingly preferred by athletic shoe shoppers.
Sneakerheads, with their preference for streetwear, are looming ever larger in sports footwear sales. On the performance side, running shoe sales fell 7%, and training sales declined 15%, while leisure styles grew 17% and captured $9.6 billion in sales in 2017, according to another report by the NPD Group.
