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Millennials drive convenience shopping

Millennnials are the driving force behind the demand for new grocery, takeaway and restaurant delivery services, according to research from Attest.

While 50% still visit grocery stores to do their weekly shop, 14% go online and 36% spend sporadically with different grocers throughout the week.

Nearly a quarter of millennials are looking at AmazonFresh to simplify their weekly shop, but a third have not heard of the service and 15% have no intention of using it.

Meanwhile, 59% of the 1,000 millennials surveyed order a takeaway once a week, with 17% ordering twice a week.

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