With foreign newcomers like Lidl and Aldi landing on our shores, and online services like Amazon creeping onto an already crowded grocery battlefield, traditional grocers are willing to do whatever they can to keep customers coming back. At Kroger, that means slashing prices on popular staples like milk and eggs, in an effort to signal to customers that their stores have the best deals on the everyday items they need.
Kroger — which also operates Fred Meyer, Ralph’s, and Fry’s — announced declining sales at established locations for the second quarter in a row, a first after more than seven years of growth, notes the Associated Press.