Entertainment is taking center stage in a near retail concept by KicksUSA. Two new stores that will open in New York City and Queens in the coming weeks will focus on a highly engaging and entertaining consumer experience.
The shoe retailer has partnered with Float Hybrid, a leading interactive experience agency and will incorporate digital and physical elements.
According to a recent study by Path Intelligence and MIT, when the amount of time spent in stores rose 1%, sales rose 1.3%. That is why KicksUSA believes that increasing time in store is all about giving consumers new and engaging experiences.