With a massive fleet and an increasing number of shoppers moving online, Joann appears to be branching out from a retail strategy that had mostly succeeded for 75 years.
The fabric and craft retailer now runs more than 865 stores across 49 states, along with its e-commerce site, and all those locations provide the retailer with ample opportunity to connect with its customers.
“Research resoundingly showed our stores have naturally evolved to become much more than a place to buy things,” CEO Jill Soltau said in a statement. “Customers come in to find inspiration, learn from our team members and share creative experiences with others.”
