PALM DESERT, CA – “We’re building a new Target run for a digital world,” Bruce Starnes, Target vice president of digital solutions, said during a Wednesday morning session at the eTail West conference.
Target’s digital strategy has been a while in the making and as of the end of 2017, has finally begun bearing fruit. In the third quarter of 2017, the retailer’s most recently released financials, digital sales grew 24% from the same quarter last year. Holiday sales increased as well, and management anticipates full year results for the digital channel are expected to be 25% higher than the prior year.
