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How Amazon Go went from press release to a real live store

March 19, 2018

LAS VEGAS — Amazon Go is easily the most talked about retail initiative since the supercenter, and therefore fitting that it was also one of the most talked about presentations at Shoptalk Sunday.

Amazon Go, the tech-laden convenience concept, debuted to the general public in Seattle in January, with another six units reportedly planned for this year.

It took Amazon several years to develop the technology that lets shoppers simply grab goods and walk away, with payment made automatically through the app. But in typical Amazon fashion, the entire concept began with a finished idea and a mission to reverse engineer the underlying technology to make it happen.

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