Until Coty opens the doors to this new location, Covergirl products are found at Ulta and drugstore retailers, making the move a major transition to a new level of retail.
Much is made of department stores ceding market share in recent years as Sephora and Ulta opened stores staffed with beauty experts and providing services like brow waxing and facials. But mass merchants, and the brands they sell, have also taken the brunt of the incursion.
