If you were impressed (or terrified) with Amazon’s debut of three new Amazon Go stores in the span of three weeks, how does 3,000 over the next three years or so sound?
That kind of expansion in just the next few years would be a huge bet — and a potentially risky one, even for a trillion-dollar company.
Even if the cost of opening Amazon Go stores continues to come down rapidly as Amazon refines its model and its technology, it still likely would cost at least several billion dollars to build out, open and promote 3,000 new stores. Amazon has remained quiet about the performance of its existing Go stores.
