It took several months, but this is somewhat to be expected, after Amazon reported last summer that it would be a new investor in Essential Products. Amazon was expected at that time to become a new outside sales channel for Essential, and industry analysts also predicted that Alexa would have a pre-installed presence on Essential’s phones.
At the time, this investment was seen as one element of a potential new direction for Amazon’s own mobile strategy as it recovered from previous failures in the smartphone space.
