Amazon’s U.S. Fashion website offers more than 880,000 products across almost 2,800 brands for both men and women. But a majority of the marketplace’s sales are still from third-party sellers, as just 13.7% of products are sold by Amazon. And Amazon’s focus for its first-party inventory appears to be on higher-end fashion, according to recent aggregated data.
In addition, data revealed that Amazon’ 834 private-label products on the site tend be clustered in specific categories, reflecting a segmented approach.
