For the first time in 15 years, Abercrombie & Fitch is changing up the look of its stores to offer a more omnichannel experience that encompasses the latest technology. Now, mallgoers will get a more personalized experience with Abercrombie’s innovative fitting rooms and a carved-out space for shoppers to pick up online orders.
The fitting rooms are described by the company as a “haven from the mall or street,” and have two individual capsules within a larger suite. This way, the guest trying on an item can share the experience with a friend. Amenities in these suites include controls for light, music and a phone charging dock.
