The efforts to centralize Whole Foods’ operations, initiated by the company before it was acquired, are continuing apace, raising questions about whether the grocer is losing its identity and how much that really matters.
The store graphic artist is a position that sits close to the core Whole Foods brand. These individuals create custom chalk signs and other displays listing prices, vendor profiles and other information. One store graphic artist in Bend, Oregon said on Whole Foods’ website that they are “responsible for those chalkboards as well as the accuracy of item/pricing signage, maintenance of the associated databases and the creation, upkeep and distribution of all advertising and in-store marketing collateral.”
