The price war in online retail rages on. Compared with findings in Profitero’s October study, Amazon has regained its price lead over Walmart in beauty, and it’s now Jet’s average prices that are closest to Amazon, at just 1.4% more. (Online beauty prices these days at CVS and Walgreens are about a third higher than Amazon.)
Consumer product categories seem more prone to price wars with Amazon than non-CPG categories, with Amazon losing about 6.5% of its pricing advantage in that area. Target’s average CPG prices online are within 6.3% of Amazon — a 10.6 percentage point swing, Profitero found. Similarly, Jet’s CPG prices were only 4.3% higher than Amazon.
